Contact

info@ellaboucht.com
@ellaboucht

Stockists

• https://apoc-store.com/collections/ella-boucht

Ella Boucht is a Finnish designer, mentor, and lecturer based in London, working at the intersection of fashion, bespoke tailoring, creative alterations, and leather craftsmanship. In 2020, Ella graduated from Central Saint Martins with an MA in fashion, presenting a collection titled BUTCH that redefines beauty, sensuality, and gender expression. Central to creating the collection BUTCH, Ella developed their practice of working with people individually by tailoring  their experience and listening to their perspectives of how their butch identities and feelings informed the design of each garment. The void of the personal within bespoke design experience is what Ella continues to centralise in their work, drawing attention to how bespoke tailoring can be a supportive and healing process for those who experience  a spectrum of body dysmorphia. Post graduation Ella established Boucht, a label of genderfluid imagery, subverting the concept of suit as uniform, and focusing on finely tailored clothing, strong silhouettes, and functionality to convey confidence and assertiveness. 

Ella’s design philosophy views tailoring and leather as a radical medium for challenging societal norms around gender, size, and identity. This approach centres nonconforming bodies emphasising clothing as a powerful tool for self-expression and empowerment, particularly for those marginalised within the bespoke design experience. Utilising high quality, sustainably and locally sourced materials, Ella aims to provide a committed, visionary and high end personal experience for clients, where they feel their needs are central to the creative process of  commissioned, fitted, made-to-order pieces and collections. 

Clothing serves as armour, a form of sexual expression, and a revival of history—an act of fearless self-creation. Inspired by the traditions of crafted suits and tailoring, as well as the historical spectrum of leather aesthetics, Ella embraces both high end fabrics, wools and leathers as a metamorphic material, often using deadstock, off cuts, and excess pieces in their bespoke work, which remains a more sustainable structure in which Ella chooses to work. In 2024, Ella received the Worshipful Company of Leathersellers and Cockpit Arts Award, which provides essential business support and access to a leather workshop, reinforcing a commitment to mastering leathercraft. 

Collaboration is integral to Boucht’s practice. Currently, Ella is collaborating with Savile Row-trained tailor Joshi Dobrik to create a trans-masculine suit block, exemplifying the fusion of tailoring expertise and contemporary design while championing inclusivity in fashion, further expanding Ella’s focus of providing bespoke design for a wide range of bodies. Other past and recent partnerships include designing bespoke pieces, costume designs, and styling for artists such as Dua Lipa, The Charleston Trust, Helsinki University, and Eve Stainton. 

In 2022, Ella launched the HÄN archive, a space for queer creativity and connection. Ella aims to platform and support the contemporary dyke and queer community, celebrating its history and advocating for its future amidst political challenges. An exploration of taboo and censorship informs this mission, with a focus on preserving and sharing the rich legacy of queer culture through an online archive featuring visual and historical materials.